Privacy Policy

Cave Chiropractic LLC (doing business as Athens Upper Cervical Chiropractic) ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

1. Information We Collect

We may collect the following types of personal information when you interact with our practice:

• Full name, phone number, and email address
• Physical address and date of birth
• Health information voluntarily provided through forms, consultations, or during treatment
• Insurance information (if applicable)
• Website usage data through cookies and analytics tools
• Information submitted through our online forms, including appointment requests

2. How We Use Your Information

We use the information we collect for the following purposes:

• Appointment scheduling, confirmations, and reminders
• Communication about your care, treatment plans, and follow-up instructions
• Delivery of upper cervical chiropractic services and patient care
• Sending promotional messages about our services (with your consent)
• Practice operations, quality improvement, and administrative purposes
• Responding to your inquiries and requests

3. SMS/Text Messaging Opt-In and Communications

By providing your mobile phone number and submitting a form on our website, you expressly consent to receive SMS/text messages from Cave Chiropractic LLC (doing business as Athens Upper Cervical Chiropractic). These messages may include:

• Appointment reminders and confirmations
• Follow-up care instructions
• Promotional offers related to our upper cervical chiropractic services
• Health tips and practice updates
• Rescheduling notifications

Message Frequency: Message frequency varies based on your interactions with our practice.

Opt-Out: You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and will no longer receive texts from us.

Help: For assistance, reply HELP to any message or contact us at (706) 705-8494 or [email protected].

Rates: Message and data rates may apply. Please contact your wireless carrier for details about your text plan.

4. Mobile Information Sharing Statement

We do not sell, rent, or share your mobile phone number or any personal information collected through SMS opt-in with third parties for their marketing purposes. Your mobile information is used solely for the purposes outlined in this Privacy Policy and will not be shared with outside parties except as required to provide our services or as required by law.

To reiterate: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of opt-in data and consent related to text messaging will not be shared with any third parties, except subcontractors providing support services such as customer service.

5. Cookie and Tracking Practices

Our website uses cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site.

Cookies are small text files placed on your device when you visit our website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them). These technologies help us remember your preferences, understand which pages you visit, and improve our services.

We may also use third-party analytics services such as Google Analytics and Meta Pixel that use cookies and similar technologies to collect information about website usage. These third-party services have their own privacy policies governing the use of your information.

You may adjust your browser settings to refuse cookies or alert you when cookies are being sent, though some features of our website may not function properly without them. You can also opt out of certain third-party tracking by visiting the relevant opt-out pages provided by those services.

6. Data Security and Handling

We implement appropriate technical, administrative, and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure server infrastructure, access controls limiting data access to authorized personnel, regular security assessments, and employee training on data handling procedures.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. When personal information is no longer needed, we securely delete or anonymize it.

While we strive to protect your information using commercially reasonable safeguards, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Opt out of SMS/text messages by replying STOP

To exercise any of these rights, please contact us using the information provided below.

8. HIPAA Notice

While our practice may collect health-related information during the course of providing upper cervical chiropractic services, please note that information submitted through our website forms is not subject to the same protections as information in your medical record. We encourage you to discuss sensitive health information directly with your care provider during your visit rather than through online forms.

9. Accessibility

Cave Chiropractic LLC is committed to ensuring digital accessibility for people with disabilities. We continually work to improve the user experience for everyone and apply the relevant accessibility standards. If you experience any difficulty accessing any part of our website, please contact us at (706) 705-8494 or [email protected] so we can assist you.

10. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Cave Chiropractic LLC
3651 Mars Hill Road suite 3200, Watkinsville, GA 30677
Phone: (706) 705-8494
Email: [email protected]

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically for the latest information on our privacy practices.